Fords of Winsford

Understanding barriers to electric car ownership helped the EV Dealership of the Year winner FOW

The winner of the 2023 AM Award for EV Dealership of the Year, FOW Car Supermarket, has adapted its strategy to optimise the sale of electric vehicles (EVs), both digitally and instore.

Used vehicle retailing 18 Aug

How car supermarket group FOW won Independent Dealer of the Year

The breadth of transformation undertaken by FOW Car Supermarket during 2022 resulted in a winning entry for the 2023 AM Awards.

Dealer profiles 28 Jul

FOW Car Supermarket picks Optimus for home charger rollout

AM’s EV Dealership of the year, FOW Car Supermarket, has partnered with Go Zero Charge to offer its Optimus home charger to customers.

EV and hybrids 12 Jun

The 2023 AM Awards Special: read here why they won

Welcome to our special report focused on the winners of the 2023 AM Awards. Find out who won what, and why, on the pages of this special digital publication.

AM 30 May

Online experience win for FOW Fords of Winsford at 2022 AM Awards

The 2022 AM Awards winner of Online Consumer Experience of the Year – Independent Dealer – is the used car supermarket group Fords of Winsford, now known as FOW. Frosts Cars was highly commended.

AM Awards 12 May

Firefighters tackle blaze in Fords of Winsford workshop

Ford of Winsford remains “open for business” after firefighters rushed to extinguish a blaze in the workshop of its used car supermarket site.

Independents news 24 Jan

Fords of Winsford joins RAC Dealer Network

Car supermarket Fords of Winsford is the latest business to join the RAC Dealer Network.

19 Jun

Watch: Fords of Winsford celebrates 60th anniversary with TV ad campaign

To celebrate its 60th birthday, Fords of Winsford has produced a new 30 second TV and radio campaign for ITV Granada.

7 May

Millennials are 'ready to buy their next car online' - research

The youngest drivers are ready to buy their next car online according to a survey of 1,500 UK motorists.

15 Nov

Automotive Management Live: How dealers must change their marketing culture

Fords of Winsford group marketing manager Nathan Quayle will reveal how data analytics helped drive the business’ online strategy when he takes to the stage at Automotive Management Live.

12 Sep

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