Fords of Winsford joins RAC Dealer Network

Car supermarket Fords of Winsford is the latest business to join the RAC Dealer Network.

The independent used car business, which sites in Winsford and Manchester, is able to offer the highest level of warranty available from the RAC, Platinum Plus, as an optional addition for customers.

It joins 105 other dealers that have already signed up this year, taking the total to more than 1,500.

The RAC Dealer Network has a target of achieving 170 new customers in 2020, having recruited 358 in 2019.

Paul Campion, general manager at Fords of Winsford, “For our customers, the RAC name brings with it a huge degree of recognition and trust, something that can play an important part in a used car purchasing decision, especially as we move into a post-lockdown used car market with more remote sales.

“In partnering with the RAC and Assurant, we know that we are dealing with organisations that are extremely stable in terms of their offering and their finances, and which provide a warranty that brings genuine value and reassurance to our customer proposition as it is developed to meet the needs of what is now a rapidly-changing market.”

The dealership celebrated its 60th birthday last year with a new 30 second TV and radio campaign for ITV Granada.

Rich Green, president, UK and automotive Europe for Assurant, added: “We’re very pleased to be working with Fords of Winsford, who have an excellent reputation across our sector for their innovative and successful approach to used car retail.

“The ethos their whole team puts around having the customer at the forefront mirrors our own and it’s a privilege to include them as a significant member of the RAC Dealer Network.”