Honda (UK) and BCA united for a special closed sale at Nottingham auction centre featuring more than 250 cars direct from Honda and attracted 60 franchised dealers from across the UK.
Anyone who spent the early part of their driving careers with a GTi as their workhorse are being targeted by Honda's newest car in the UK, the Stream.
Honda has introduced online purchasing via its www.honda.co.uk website for all approved used cars. The move, intended to boost business for Honda retailers by offering another route to market, enables customers to source cars from the nationwide dealer network.
Honda's second car plant at Swindon was officially opened today by the company's President and CEO, Hiroyuki Yoshino. The opening underlines Honda's commitment and confidence in Britain as its manufacturing base in Europe.
Honda UK plans to give core dealers larger franchise territories as it prepares for a possible “welcome” end to Block Exemption.
Honda will be making its first bid for a share of the growing diesel market in January with common rail diesel versions of the Civic. The Civic 1.7 CTDi will make its first appearance at the Frankfurt International Motor Show.
Honda UK has bought the freehold of three of its dealerships in the East Midlands and Lookers will run the retail operation which has a £22m annual turnover.
Lookers has expanded its Honda operations with the acquisition of a major new market area covering Derby and Nottingham.
Honda Motors has announced group profits up an impressive 40% between April and June, year on year, to a quarterly record, boosted by the weak yen and higher motorcycle sales.
The Honda Insight has been shortlisted for a design award. The hybrid car is one of six entries in the Design Sense Award, alongside such product innovations as the interlocking brick, the Motorola mobile phone and Eco Works office furniture.
Honda is to use Isuzu diesel engines in a bid to boost European sales. Production of the 1.7-litre diesel engine will start in November at the Polish Isuzu plant.
Honda's second car plant at Swindon has been completed on schedule.
Audatex has been named Honda UK's sole estimating and imaging system provider as part of the company's new 'body and paint programme'.
Johnsons Honda at Wheatley has appoointed a new sales executive, Michael Flood, who has 23 years experience in the motor trade.
Shropshire-based Mitsubishi and Honda dealer JT Hughes is a relative latecomer to the internet, launching its website last month. Designers Webcraft and Positive Advertising followed a precise brief from managing director John Hughes who wanted the site to appeal to dealership's local audience.
G&M Motors, in Gravesend has become one of the UK's first Honda dealerships to adopt its 'brand centre' strategy.
Honda has revived its Jazz model brand name for a 5dr which debuts in Europe at the Frankfurt motor show in September. Jazz was previously used on a small car between 1984-86.
Honda is confident its approved repairers can retain a far higher level of accident repair business, boosting customer loyalty to the marque and raising bodyshop profitability, if the network conforms to consistent levels of service.
Honda's high performance Civic Type-R - built at Swindon – is set to go on sale in October for £15,995.
Honda UK has launched a new range of emailable interactive brochures, or e-brochures.