Millennials
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Finance 16 DecMillennials and Gen Z driving car finance growth, says VWFS
Volkswagen Financial Services (VWFS) has recorded a double digit jump for Millennial and Gen Z customers switching to vehicle finance during the pandemic.
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Market Insight 9 DecPost-COVID car ownership boom to be led by millennials, EY finds
Millennials (24-39 year olds) are expected to lead a car ownership ‘boom’ that will benefit the post-COVID car retail sector, according to the 2020 EY Mobility Consumer Index.
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Car Dealer News 29 AprPerrys Leasing responds to millennials' 'seismic shift' in car usage
Perrys Motor Sales has said that its launch of the new Perrys Leasing service has come in response to the “seismic shift of millennials preferring to rent rather than buy products and services”.
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Market Insight 6 DecMillennials search used vehicles by monthly cost, says Motors.co.uk
Research by Motors.co.uk has revealed that millennials looking to buy used cars are more likely to search vehicles online by their monthly cost.
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Market Insight 13 NovBrexit is pushing young motorists into used cars, Close Brothers Motor Finance finds
Millennials are the most likely car buying age group to have their purchase effected by the uncertainty surrounding Brexit, with many opting for cheaper used cars
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Market Insight 25 JanDepartment for Transport report highlights 'peak car' threat to vehicle sales
The rejection of car ownership is likely to become the “new norm” according to a government report which has highlighted the falling number of teenagers getting behind the wheel.
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Opinion 27 DecDealers should look for the story behind the headlines
Car dealers (and journalists) can learn a thing or two from academia on the rigours of accurate research
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Digital Marketing 8 NovGrowth in online car buying bucks market decline
Over a third of Millenials are willing to buy a car online according to the findings of a new Trustpilot survey as growth in online car buying appears to buck the trend of a declining market.
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Opinion 4 OctGuest opinion: Dealers should ignore Millennials at their peril
It’s a popular sentiment that the younger generation - often known as Millennials - simply aren’t interested in buying cars. At least, not in the way that their parents did.
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Opinion 16 DecGuest opinion: Rise of the ‘Trusted Consumer’
For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
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Opinion 16 NovGuest opinion: four ways to win over the youngest car buyers
Millennials may be the best educated generation ever, but by their own admission they know very little about how to buy a car.
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Opinion 3 AugGuest opinion: Appealing to the ‘fluid needs and priorities’ of Gen-X
Avid music-streamers, Airbnb-ers, car-poolers and ride-hailers, Millennials have been dubbed the have-nots who spurn the ‘burdens of ownership’ in favour of the freedoms of a sharing economy.
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Market Insight 15 Jul
'Impatient' Millennials expect to buy on first dealer visit, says Auto Trader
Young motorists are the most likely to walk into a dealership and expect to drive away with a new or used car on their first visit, Auto Trader research suggests.
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