online configurator

'Gamification' of omnichannel customer journey will charm car retail customers

ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.

opinion 30 May

Aston Martin launches new online configurator

Aston Martin has launched a new online configurator as part of its Project Horizon brand transformation strategy.

Aston Martin 22 Jul

ZeroLight and Amazon Web Services launch new cars on Amazon Live platform

Zerolight and Amazon launch online new car configurator on Amazon Live

Zerolight has teamed up with Amazon Web Services (AWS) to offer car manufacturers a way of launching new models with a configurator on the online retail platform.

Digital Marketing 2 Mar

Lucid Motors' Lucid Air electric vehicle (EV)

Zerolight powers online sales of record-breaking Lucid Air EV

Zerolight has created what it claims is “the world’s most advanced car-buying journey” to deliver UK sales of the record-breaking Lucid Air – a Tesla rival claiming the world’s longest electric vehicle (EV) range.

11 Sep