Renault and Dacia have launched a new end-to-end online retail platform offering virtual showroom vehicle tours and a remote e-signature process allowing customers to buy a new car without entering a dealership.
Shifting car-buying entirely into the online arena is so incredibly complex that dealers will be around for a long time to come, but increased digitisation is essential if the sector is to meet consumer expectations according to iVendi chief executive James Tew.
“Car dealers need to make their pretty websites into e-commerce platforms”, iVendi chief executive James Tew has insisted following the publication of the finance specialist’s first-ever Report on Online Motor Retailing.
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