upsell
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Manufacturer 12 OctMini becomes latest brand to simplify trim options
Mini has ditched its trademark offering of multiple bespoke trim options to ‘reduce complexity’ in its range line-up by offering a simplified three-tier line-up.
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Opinion 31 AugIs Seat’s options cull the right road to simplifying customer experience?
Seat’s recent decision to limit options for dealers to upsell optional extras on its range is an interesting one; mainly as it is seemingly flying in the face of current personalisation trends when it comes to the in-car experience.
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Market Insight 28 AugWLTP to drive the demise of the optional extras upsell
Car dealers’ opportunities to upsell customers with an array of optional extras could be diminished as WLTP emissions tests deliver a tax penalty for larger wheels, spoilers and tow bars.
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Manufacturer 24 AugLand Rover launches Pet Pack add ons
Land Rover is providing extra upsell opportunities for dealers by offering a range of pet-friendly option packs.
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