ZeroLight
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Opinion 30 May'Gamification' of omnichannel customer journey will charm car retail customers
ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
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People News 23 AugZerolight appoints autos veteran Ralf Kalmbach as chairman
Ralf Bain, co-leader of the automotive practice at management consultants Bain & Company, has become the non-executive chairman of autotech firm ZeroLight.
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Digital Marketing 2 MarZerolight and Amazon launch online new car configurator on Amazon Live
Zerolight has teamed up with Amazon Web Services (AWS) to offer car manufacturers a way of launching new models with a configurator on the online retail platform.
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Opinion 22 DecCar retail sector must 'entertain' online customers, guest opinion
Heard the one about the COVID-19 pandemic being an accelerant for change? I think we all have.
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Digital Marketing 11 SepZerolight powers online sales of record-breaking Lucid Air EV
Zerolight has created what it claims is “the world’s most advanced car-buying journey” to deliver UK sales of the record-breaking Lucid Air – a Tesla rival claiming the world’s longest electric vehicle (EV) range.
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Opinion 8 Sep
‘Agency model’ is the future of automotive retail, a guest opinion
The last six months have been one of the toughest periods the new car market has had to contend with in recent times, but will the effects of coronavirus turn the traditional franchised car dealer model on its head permanently?
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Technology 26 OctZerolight presents a future of ‘mobile and immersive technologies’ at Automotive Management Live 2018
Automotive technology company Zerolight is set to present a future of ‘mobile and immersive technologies’ in the car retail environment with live demonstrations at Automotive Management Live 2018.
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Market Insight 29 Jun
EU consumers indicate preference for VR car dealerships
Research has found that 82% of EU consumers may prefer a virtual reality (VR) dealership experience over traditional sales practices.
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Digital Marketing 2 MarGeneva Motor Show 2017: Luxury carmaker partners with ZeroLight for 3D online model launch
Luxury car manufacturer Pagani Automobili and ZeroLight have partnered for a pioneering online launch of the Huayra Roadster at the Geneva Motor Show.
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Car Dealer News 3 NovGive customers control, Rockar boss tells dealers
Understanding how and why car consumers buy is essential to franchised dealers’ success online, delegates at AM’s latest Digital Dealer conference heard.
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Car Dealer News 15 AugDigital Dealer Conference: How Audi’s cyberstores are at the forefront of car retailing
Interactive configuration tools are pivotal for the future of dealerships say ZeroLight, the company behind the visualisation technology for Audi City.
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Digital Marketing 21 JulRockar, BMW Retail Online and 3D car configurators to feature at AM Digital Dealer event
Rockar founder Simon Dixon, BMW Retail Online and 3D car configurators are to feature at AM Digital Dealer event
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Technology 26 OctCar configurator shortlisted for SMMT innovation award
A 3D car configurator by ZeroLight has been shortlisted for The Society of Motor Manufacturers and Traders (SMMT) 2015 Award for Innovation.
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