Marketing & CRM - Page 5
All articles
Toyota and Hyundai "misleading" EV charging claims criticised by advert watchdog
The UK national sales companies of carmakers Toyota and Hyundai have been warned by the Advertising Standards Authority for making marketing claims about the rapid charging capability of electric vehicles which it has ruled as "misleading".
Car dealers must show support to cash-strapped customers
Car retailers have been urged to show support to cash-strapped car buyers as more than a quarter take longer to assess affordability amid the cost-of living crisis and the viability of alternative fuel vehicles (AFV).
NFDA Driving Digital conference coincides with AM Awards 2023
Senior car retail sector business leaders from Vertu Motors, TrustFord, AutoTrader and JudgeService feature in the speaker line-up for the National Franchised Dealers Association’s (NFDA) Driving Digital 2023 conference.
Could PHEV fever be set to spread through the UK car retail sector?
Plug-in vehicles accounted for almost a quarter of all new car sales in February, with year-on-year growth achieved by both pure battery electric vehicles (BEVs) and plug-in hybrid vehicles (PHEVs).
News insight: car dealers' data obsession has cybercriminals circling
Car retailers have been told “there is no silver bullet” in the fight to avoid potentially devastating data-grabbing cyberattacks as high-profile AM100 businesses continue to recover from hits on their digital systems.
Harwoods starts to reap rewards after ‘taking charge’ with tech revolution
Harwoods Group’s chief transformation officer Archie Harwood has told AM that the business is starting to reap the rewards of a tech revolution after taking decisive action to “take charge” of its car retail destiny.
Wilsons Group goes big in bid to help motorists beat London ULEZ charges
Wilsons Group has gone big in its bid to promote its range of Ultra Low Emissions Zone (ULEZ) compliant cars to motorists who face being hit by fees from the Mayor of London’s expanded charging area.