Industry veteran Tony Whitehorn has worked with both Chinese OEMs who want to tap the potential of the UK market for electric cars and the UK dealers who want to help deliver its potential.

In the first part of our executive interview, Whitehorn explained the significant potential of quality Chinese EV brands and how they achieved such progress in such short time.

In this the second part, he looks at which brands will be first on the scene, which ones are following close behind and which business model the first arrivals are likely to adopt - and why.

AM What are the main characteristics of the Chinese EV manufacturing community and will this determine their business model?

TW Essentially, what you have are three types of Chinese companies. You've got what I call the private company: BYD, Great Wall Motors and Geely. BYD, and Great Wall Motors have come to market in exactly the same way in terms of they’ve used the franchise model.

Login to continue reading

Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.

Please enter your email
Looks good!
Please enter your Password
Looks good!