In the past 12 months CitNOW placed a strong focus on updating and enhancing its products, providing retailers with the latest digital technologies to help them improve the customer journey.

The company integrated its CitNOW Sales system with Dealerweb Showroom and CitNOW Web with Dealerweb React, enabling retailers to streamline the management of customer data, enhance the customer journey and improve conversion rates.

These and other initiatives helped it secure the reader-voted Supplier of the Year trophy for the fourth consecutive year.

The company’s suite of digital communication and personalised video services have become a vital sales tool to 90% of the AM100 top dealer groups across the UK.

CitNOW worked closely with retailer customers to help them embrace digital communications more effectively.

It now provides an extensive onboarding programme, where each customer is assigned a designated member of the onboarding team to ensure a smooth set-up.

To help retailers adapt more easily to changing consumer behaviours, CitNOW rolled out free software upgrades in 2022.

Its next-generation apps offer a more streamlined experience across CitNOW Sales, Workshop, Web and Bodyshop.

CitNOW received high praise from AM’s reader voters, with one saying: “CitNOW has been an integral part of our marketing strategy over recent years, enabling our teams to connect with customers, nurture relationships and build trust through authentic sales and workshop video content.

“We receive fantastic reviews and commentary from customers about the videos we share with them, as the platform enables us to provide a more personalised and seamless online and offline experience at every stage of their journey.”

The above is part of our comprehensive coverage of the 2023 awards in a digital special.

Read more about why we awarded the highest industry accolode to the winning companies. 

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