Pricing for the new Peugeot 308 hatchback will start at £24,000 in a range featuring two electrified plug-in hybrid (PHEV) drivetrain options.
The Stellantis brand’s new C-segment hatchback is expected to reach UK showrooms in December and will be the first of the French car maker’s new generation of models to features its new roaring lion emblem.
Following its launch, the hatchback will be joined by a 308 SW estate version, unveiled in pictures published earlier this month.
Julie David, the managing director of Peugeot UK, said: “The 308 has been one of Peugeot’s biggest-selling vehicles and, with the latest edition, buyers now have the power to choose the powertrain that best meets their needs.
“With a bold new design, it is the first model to wear our new-look lion logo and the new 308 arrives at an exciting time for Peugeot, as we continue our commitment to provide electrified variants across our entire model range by 2025.”
Although there is not yet word on the possibility of an all-electric e-308 model, 308 hatchback customers will be able to choose from the HYBRID 180 e-EAT8 (from £33,000) or a more powerful HYBRID 225 e-EAT8 (in GT or GT Premium trim, from £37,200).
New style, new powertrain
Both vehicles powered by a 12.4kWh electric battery and a 1.6-litre petrol engine and feature an 81kW electric motor capable of a 37-mile zero emissions range.
CO2 emissions range from just 25g/km, Peugeot said, resulting in a BIK tax rate of just 11%.
All PHEV variants come with a 3.7kW on-board charger as standard, with buyers able to add a faster, 7.4kW charger as an option, enabling a full charge in 1 hr 55 minutes.
The 308’s other drivetrain options are 130PS 1.2-litre petrol or 130PS 1.5-litre diesel engines.
Peugeot’s latest 308 hatchback is 105mm longer, features a 55mm longer wheelbase and is 16mm lower than its predecessor.
There are five trim levels (Active Premium, Allure, Allure Premium, GT and GT Premium) and all feature the brand’s trademark vertical LED daytime running lights, with a new signature LED daytime running lights from Allure upwards.
All models feature the Peugeot i-Cockpit cabin, with a new multi-function compact steering wheel and a 10-inch HD capacitive colour touchscreen.
A raft of standard safety and driver assistance technologies, include: cruise control; Lane Keeping Assist; speed limit and traffic sign recognition and recommendation; and Active Safety Brake with pedestrian and cyclist detection.
Active Premium models feature 16-inch alloy wheels, grained black ‘diffuser effect’ rear trim and a grained black rear cluster connecting strip between the taillights.
Allure models upgrade to 17-inch alloys, and seats covered in Tri-Material with ‘Isabella’ leather effect and cloth seat trim with Mint stitching.
Allure Premium models add a Drive Assist Pack, which features rear cross traffic alert, adaptive cruise control, Active Blind Spot detection and wireless smartphone charging. Allure Premium models also feature 17-inch diamond-cut alloy wheels.
GT adds 18-inch alloy wheels, extended sills and Full Matrix LED headlights, while the cloth seats are made up of Tri-material Alcantara and come with an ‘Isabella’ leather effect.
The range-topping GT Premium comes with 18-inch alloy wheels a Focal Premium sound system and features a heated drivers’ seat with a massage function.
All GT Premium models also come with a Drive Assist Pack Plus – including semi-autonomous lane positioning assist technology – as well as Visio Park 3, which adds 360-degree HD camera technology and semi-autonomous parking assistance.