Honda is to offer driving lessons to every buyer of its new Civic Type-R.
Customers will be offered a free Motor Appreciation Course (MAC) that was originally introduced more than three years ago for Honda's motorcycle customers and led to the company being awarded the Prince Michael Road Safety Award.
Honda's salesforce will also receive training from Honda MAC instructors on how to demonstrate the high performance Civic Type-R safely to customers on public roads.
MAC courses are aimed at increasing awareness and roadcraft skills of already experienced drivers, and use only police advanced car instructors who also have a Driving Standards Agency qualification.
Honda's general manager of MAC and racing, Bob McMillan, said: "The fact that the Civic Type-R, by virtue of its positioning in the market and its pricing will be available to motorists who would otherwise have not entered into the high performance market means that a level of responsibility exists. By offering this unique course we not only enhance the driving experience but at the same time improve the quality relationship between Honda and its customers."
The Honda Civic Type-R goes on sale in the UK on 1 October at £15,995.