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Autobytel, Inc. makes inroads in Web-based service marketing

Autobytel Inc.'s service customer retention programme, Retention Performance Marketing (RPM), has been selected by Mitsubishi Motors of North America to support its new Diamond Care Service Marketing Programme, an initiative to build brand loyalty at dealerships.

RPM, which provides customer service reminders via email, phone and direct mail and personalised service customer web pages on dealership sites, is a key component in Mitsubishi's dealership service customer retention strategy.

The use of personalised customer web pages has formed part of other manufacturers' and some groups' service retention programmes, but requires uniform web site development by dealer networks which has rarely been forthcoming.

Autobytel, Inc. turned a profit last year; its RPM service offers a further revenue stream beyond its initial lead referral business.

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