Angus Gray has joined Infiniti Europe as regional director covering the UK, Eire, Finland, Sweden, Latvia, Estonia and Lithuania.

Gray will be responsible for dealer network development and sales and marketing, across the region as the new premium, automotive brand prepares to launch across Europe starting from October 2008.

Gray has nearly 25 years of automotive industry experience most recently as franchising director for Nissan Motor (GB).

At Infiniti Europe, Gray will report to vice president, Jim Wright and will be based at the company’s new headquarters near Geneva in Switzerland.

Gray said: “To be involved in the launch of a new, premium car brand is a once-in-a-lifetime opportunity. No doubt introducing a new brand will be a big challenge, however the product is exciting and our retail concept is like no other – we will succeed.”

Angus Gray.