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Citroen UK appoints new marketing director

Citroën UK has appointed Ian Hughes as its new marketing director.

Hughes will also retain responsibility for heading up UK fleet sales and remarketing for Citroën to bring a strong sales focus to the marketing role.

He succeeds Mike Ibbett who is retiring after 21 years in the role.

Hughes said: “Considering the products in the pipeline, and the range as it stands today, this is an exciting opportunity. Bringing the brand and its values to life, we will increase sales and market share with innovative marketing initiatives that will appeal to retail and fleet customers alike.”

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