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Infiniti opens to European orders

Infiniti, the premium sister brand of Nissan, has launched an online reservation list.

The carmaker said it is in response to demand from customers eager to be among the first in their country to own one of the company’s range of performance cars.

Potential Infiniti owners can sign up by visiting where the list has now opened.

The customer is allocated a reservation number. When contacted by their nearest Infiniti dealer before pre-ordering opens, the customer will be invited to place their order, which will be given priority over normal orders.

But Infiniti’s reservation list will close after 30 September 2008, when the first cars go on sale in some European markets.

Infiniti Europe marketing director, Bastien Schupp, said almost 10,000 people have already signed up to be an Infiniti Insider.

“We’re pleased to see that excitement and anticipation are building even faster than we expected,” Schupp said.

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