Unity Automotive, the Subaru franchisee for Peterborough, has added the SsangYong franchise for the city.
The Cambridgeshire dealership will operate the SsangYong franchise from its premises in Newark Road.
Jon Mathers, managing director of Unity Automotive, said: “We’re delighted to have been appointed to represent SsangYong, and greatly look forward to playing our part in its success."
The appointment was announced as SsangYong UK begins sales of its Korando crossover.
"The Korando is a great car, and with a very competitive price and 5 year limitless mileage warranty we believe it will do extremely well in our area, and have every confidence in its success," said Mathers.
It's the third dealership for Unity Automotive, which also operates Cross Roads Subaru in Warwickshire.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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