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Second Fiat dealership for regional group

Pentagon Group has opened a brand new Fiat dealership in Huddersfield after an eight year absence for the brand in the town.

The new dealership opened on Monday next to the site where Pentagon, the trading name of Reeve (Derby) Ltd, already represents Nissan.

This is Pentagon’s second Fiat dealership and follows its acquisition of the Fiat franchise in Barnsley last year, which it relocated to a brand-new purpose built showroom alongside Chrysler and Jeep in Barnsley.

The family-owned group also represent Vauxhall in seven locations, Chevrolet in five, Peugeot in two, Nissan in two, Seat in two, plus has one each of Chrysler Jeep and Citroen franchises.

Group chairman Trevor Reeve said: "Once again we were delighted to be approached by Fiat with this new opportunity. Adding another Fiat dealership to the Pentagon Group underlines our commitment to our long-term strategy of building a modern, multi-franchise motor retail group.

"Fiat is a fantastic carmaker and I am confident that with products like the new 500L and the new Panda we will have an exciting range of vehicles to suit all customers."

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