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Mazda gets tough on used car seller using its brand

Mazda Motors UK has tackled a used car business which was operating under a Mazda UK web address.

The Frimley-based business, Mazda UK, was registered at Companies House in April and specialised in used Mazdas, including the RX-8.

Its website stated at the top of every page "Mazda UK. We are a direct outlet for main dealer part exchanges, ex-lease and company vehicles".

The name Mazda UK was flanked on either side by an image of wings reminiscent of those in the Mazda Motors UK logo.

The Advertising Standards Authority has now upheld a complaint from Mazda Motors UK that Mazda UK's website implied a connection with the carmaker's national sales company based in Dartford and took unfair advantage of its trademarked logo and trade name.

The ASA has ordered Frimley-based Mazda UK to change its website, not to imply that its company was officially connected with Mazda Motors, and not to use a trading name, logo or website URL in a manner that took unfair advantage of Mazda Motors' trademark name and trademark logo.

In 2007 Nissan GB threatened more than 20 specialist independent importers that bringing cars in from Japan was an infringement of its trademark rights.



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