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Nissan launches EV marketing campaign to "turn on" potential customers

Nissan is launching a new electric vehicle marketing campaign which is looking to get one million consumers engaged with electric driving in 100 days using social media.

Nissan has recruited 40 bloggers from four different countries to take on EV challenges with the Leaf and consumers are urged to get their friends interested in the Leaf by sharing it across social media platforms, with prizes including iPads and even a new Leaf to own.

The basis of ‘The Big Turn On’ campaign is to engage the public and support their city’s bid to win 30 new electric vehicle quick chargers from Nissan.

A quick charger can recharge an empty battery to 80% capacity in 30 minutes, as opposed to the standard charger type, which takes approximately eight hours.

Nissan is investing heavily in an EV infrastructure across Europe and will have given away over 400 EV quick charges across the continent before the end of this year.

Paul Willcox, senior vice president for sales and marketing, Nissan Europe, said: “Nissan was the first manufacturer to mass produce an all-electric car – the Nissan Leaf.

“We recognise the importance of a zero-emissions future and to date, along with our Alliance partner, Renault, have invested over €4 billion into electric mobility. Now it’s time to tell Europe about the benefits and demonstrate the Nissan Leaf is a real alternative today, and ‘The Big Turn On’ is designed to do just that.”

At the same time, the campaign will aim to bust many of the myths that have emerged around electric vehicles.

The campaign aims to reach one million potential EV advocates in France, the UK, Germany and the Netherlands, through a combination of myth-busting achievements and direct interaction via a digital and social movement.

Consumers can pledge their commitment to EV by clicking the ‘turn on’ button via The Big Turn On website (, via social media channels or by signing up for a Leaf test drive.

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