TTC wants lifetime customers
Japanese industry taught the rest of the world how to build cars properly and now wants to do the same with how they are sold.
The Toyota Tsusho Corporation automotive division’s aim is “to be the world’s strongest automobile sales group”.
TTC’s first overseas investment was in a distributor in Ecuador in 1964 – the first in a Toyota dealership was in Brazil in 1990.
Now, it has 183 motor retail outlets, which in 2010 sold 346,000 units – Suzuki, Subaru and Daihatsu cars, as well as Toyota (but not Lexus), and also Hino trucks.
In addition to Jemca Car Group in the UK it extends to other European countries, and across the Middle East to Africa and Australia, Central and South America.
TTC’s main presence is in Asia – in China (33 dealerships), South Korea, Malaysia and elsewhere.
London-based Makoto Ito, president and chief executive officer of Toyota Tsusho Automobile London Holdings (which trades as Jemca Car Group), is the main conduit with HQ in Japan.
He is responsible for getting the money needed to develop Jemca and then reporting on performance.
Ito works closely with vice- president David Collis, the executive responsible for how Jemca generates the profits to justify investment.
Jemca needs to be seen to be fulfilling the TTC philosophy of “turning a one-time buyer into a lifetime customer”.
It is the retail equivalent of Japan’s car-building dedication to ‘right first time’ that leads to mechanical reliability and customer satisfaction.
To make retailing work the TTC way requires recruiting the right people and operating a database that enables them to keep in contact with Jemca Car Group’s 76,444 customers.
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Comments
GV - 30/09/2016 19:29
hi. I have to make complaint because i order my new Toyota hilux from jemca Toyota sidcup on July and paid deposit for it and get promises i will have the new toyota by end august 2016, today is 30/09/16 and my new car still not ready for my to collect. i have a conversation with the salesman today but still cannot let me know the collection date for my new car. i cannot understand how is take the money for deposit from my and now after more than 2 months still cant tell my when i will get the car, or giving me a date when i can collect the car. REGARDS.
E Christoforou - 18/08/2018 12:59
You're luck I bought a £21000 Yaris and have been receiving awful treatment post sale. At the end of finalising the deal I was asked for a deposit. Reluctantly I agreed and left a deposit of £500 which I requested back the day I picked up my vehicle. Eight days later they are still incapable of refunding this amount to my card and are causing me grief because of it. They will not see me again I will take my vehicle to another dealer for services etc and will never set foot in Jemca Enfield ever again. If the amount isn't refunded very son I will return and create a stink in the showroom till they agree to refund me immediately. I have a loud voice and will use it to tell everyone what I think of them.