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Seat launches augmented reality showroom app

Seat dealerships across the UK will now be able to let customers discover more about the new Leon using an augmented reality application on a tablet or smartphone.

The new augmented reality experience launched today, overlays facts, images and video of the forthcoming Leon when the device's camera is pointed towards a current generation.

The app was put together using Blippar and works by placing markers or ‘blipps’ around the car to trigger facts and imagery relating to the specific parts of the car being viewed.

Point it towards the blipp on the bonnet, for example, and an image of the new Seat badge on the front of the forthcoming Leon appears on screen; move slightly to the left or right, and the user will learn about the new Leon's full LED headlamps.

Jessica Butcher, co-founder and CMO at Blippar, said: “"The blipps are there to educate customers as they explore the new Leon, making the experience much more interactive and memorable."

The AR experience was created for SEAT by digital marketing agency AnalogFolk within the Blippar platform. The Blippar app is free to download and works with both iOS (iPad, iPhone) and Android operating systems.

There is currently no video to support what this new AR app will look like in the showroom, but here’s an example of how AR can be used (in a non-automotive context).



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