The Society of Motor Manufacturers and Traders (SMMT) and the National Franchised Dealer Association (NFDA) are launching a new MoT initiative that aims to help boost aftersales retention for franchised dealers.
In a nationwide consumer-facing media campaign targeting broadcast, print and online outlets that starts next month, motorists will be encouraged to carry out 10 quick-and-easy visual checks taking just a ‘Minute Or Two’, before booking-in their vehicle at a franchised dealership for its annual MoT.
Every carmaker in the UK is participating in the campaign and its promotion and all will be sharing the 10-point ‘Minute Or Two’ checklist with their networks so that dealership technicians are ready to assist any customers who might be unsure about carrying out the checks themselves.
The checks cover items such as headlights, indicators, brake lights, wheels and tyres, windscreen wipers and fluid levels.
Mike Baunton, SMMT interim chief executive, said: “A recent survey carried out by SMMT revealed that over a third of motorists were unaware that the majority of franchised workshops even offered manufacturer-guaranteed MoT testing.
“An important part of this campaign, therefore, is to remind motorists where to turn for high quality customer service and vehicle maintenance and repairs.”
Industry data reveals that around 1.5 million vehicles fail their MoT each year as a result of simple issues such as faulty bulbs, too little tyre tread, or even empty windscreen washer fluid bottles – small repairs that could have been easily identified by the owner prior to the annual test. Of all MOT failure issues identified, in 12% of cases there was a tyre with tread below the minimum legal depth of 1.6mm, and for 13% of failure items there was a faulty headlight, brake light or indicator.
"The Minute or Two checks are easy and simple to perform and will save consumers time and aggravation when taking their vehicle for its annual MOT test," said Sue Robinson, NFDA director.
"If consumers have any concerns they should call a franchised dealer, who have fully trained technicians are up to speed on all makes and models, for advice."