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Stoneacre invests in nationwide TV marketing campaign

Stoneacre Motor Group is continuing its nationwide television marketing campaign with a three week run starting on August 21 of its new “The Holiday” commercial on ITV.

The new advert forms part of Stoneacre’s summer sales campaign and the group will launch another commercial leading up to Christmas, both carrying the company strap line ‘motoring for life’.

PAB Studios directed the advert for Stoneacre and was briefed to present the dealer group’s offering of five years 0% finance on every car.

Camille Johnson, PAB director, said: “We needed to make significant improvements from our last campaign; one of them being combining all age demographics in one commercial as opposed to three.

“We also needed to choose a strong finance offer that would be appealing to every customer no matter what age they are and one that looks affordable and competitive against other dealer groups.”

Stoneacre launched its first TV ad at the start of 2013 to coincide with a rebrand of the business.



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