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Ford Retail's parts division exceeds £100m turnover

Ford Retail's parts division, @first Parts, exceeded an annual turnover of £100 million in 2013, the first time since its launch in 2004.

Overall parts sales saw an increase of 14% year-on-year, while the trade, bodyshop and Ford dealers divisions reported an annual growth of 13%, 22% and 12% respectively.

This performance was driven by a number of key initiatives in 2013, the company said.

These included the introduction of a sales representative training programme, marketing campaigns, internal development and  promotions from within the management team, as well as broadening the business’ customer base by launching an ‘all makes solution service’ called @first Express.

Jon Harte, managing director for @first Parts, said: “In keeping with the wider Ford Retail philosophy, at the heart of @first Parts’ business strategy has been putting its customers first; making sure the process of purchasing parts is as easy as possible and ensuring they receive an excellent service.

"This has included a series of informal customer events held across the country, which saw nearly 600 people join members of the @first team for a BBQ, raffle, interactive games and a display of vintage Ford cars.2013 has been a tremendous year for us and I am delighted to see all of the team’s hard work and strategic planning pay off.

"2014 will build on the success of the last 12 months and drive even further growth in the parts business. Key to this will be the national roll out of the @first Express solution, investment in new technologies and sales tools, as well as improved efficiency within the warehouse and logistics operations.”

“In addition to significantly growing my field sales team, the year ahead will also see an increased focus on training and development across the @first Parts divisions.”

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