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Citroen aims for a more simplified buying process

Citroen aims to simplify its buying process for customers: "Citroen will be about ease of living" according to the French brand’s new global boss, Linda Jackson.

The firm has a plan to change the process behind going to a dealer and making the buying process easier and more simplified for consumers, Jackson told Top Gear.

A brand new website called ‘Citroen Advisor’ will kick off the venture – “It's like TripAdvisor where customers can post reviews of their dealer," Jackson said.

Jackson explained that people appreciate transparency and honesty when they buy and they want a service where they know what they’re getting.

This site aims to give them that – dealers will be left completely exposed but if a dealer scores highly it will be rewarded by Citroen and with a loyal customer base and increased business from consumers reading the reviews.

The carmaker also plans to roll out a pay as you go scheme – this new pay-as-you-drive strategy aims to make it easier for consumers to pay for and run their cars. (Source: Top Gear)

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Comments

  • ICEAGE - 14/10/2014 13:53

    THE MOST EFFECTIVE WAY TO SIMPLIFY THE BUYING PROCESS IS TO ELIMINATE THE DEALER!..... CITROEN UK ARE LIKELY TO FOLLOW THE TESLA EXAMPLE AND SELL DIRECT TO THE END USER

  • CGH - 14/10/2014 16:24

    If only I had a Pound for every time I've heard the words "...simplifying the buying process"!... Buying a car has always been a simple process - until manufacturers, the Government, FSA, training companies etc etc meddle. Right product, right people - leave the rest to me!