Citroen aims to simplify its buying process for customers: "Citroen will be about ease of living" according to the French brand’s new global boss, Linda Jackson.
The firm has a plan to change the process behind going to a dealer and making the buying process easier and more simplified for consumers, Jackson told Top Gear.
A brand new website called ‘Citroen Advisor’ will kick off the venture – “It's like TripAdvisor where customers can post reviews of their dealer," Jackson said.
Jackson explained that people appreciate transparency and honesty when they buy and they want a service where they know what they’re getting.
This site aims to give them that – dealers will be left completely exposed but if a dealer scores highly it will be rewarded by Citroen and with a loyal customer base and increased business from consumers reading the reviews.
The carmaker also plans to roll out a pay as you go scheme – this new pay-as-you-drive strategy aims to make it easier for consumers to pay for and run their cars. (Source: Top Gear)