AM Online

MG opens its 22nd dealership this year

MG has opened its new dealership in Coventry today as part of the brand’s major expansion.

Coventry MG becomes the 22nd new dealer appointed this year, outpacing the market with a 556 per cent increase to become Britain's fastest growing brand.

The new Coventry dealership, Coventry MG, is on London Road which is one of three ‘motor alleys' in the city once dubbed the UK's ‘motor city'.  MG Coventry is part of the Coventry Motor Group and managing director, Jason Wainwright, is confident that MG will sell well in a city with such strong connections to the British motor industry.

Wainwright said: "The return of the MG brand has been remarkable and, having driven both the MG6 and MG3 models, I can see why. They are fantastic cars offering great value for money.

"My grandfather had lots of MGs and his passion for the brand was passed to my dad and now I've inherited it. MG has always been about passion and affordable fun and these latest cars have all the character and charisma of classic MG's. I just can't wait to get started selling them."

The London Road site has been associated with car sales for more than 17 years. Coventry Motor Group has sold Mazda, Fiat and Suzuki cars and built up a strong reputation for excellent customer relations and service.

"It's tremendously exciting for us. MG is a brand that is really going places. We've already taken on an additional specialist salesman and this may generate more jobs in the future,” Wainwright added.

So far in 2014, MG has opened dealerships in Barnes, West London, Newcastle, Leicester, Harrogate, Doncaster, Northampton, Norwich, Swindon, Falmouth, Brecon, Maidstone, Wareham, Exeter, Oxford, Havant, Torbay, Oldham, Glasgow, Christchurch, Newtownabbey and Nelson.

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


  • gezza06 - 03/12/2014 10:55

    Looks like they have a long way to go though having sold just 2,000 cars year to date.