Dealer group Swansway has given its support to 20 charities as it plays Father Christmas to children in its local communities.
Swansway purchased £10,000 of toys and shared them out across their dealerships with the brief to give them away to local disadvantaged children.
David Smyth, Swansway director, said: “As a family business Christmas is extra special to us and this year we really wanted to give something back to the communities we serve.
“Christmas is a time for kids, but, sadly there will always be children who, through their circumstances, will not enjoy the festivities they deserve; the Swansway Santa Patrol has ensured they do get something special from Santa”.
The 17 centres have all donated their gifts to local charities including, Staffordshire Women’s Aid, Barnados, Cheshire East Children’s’ Services, Gingerbread, Sunfield, Mission Christmas and many more.
Smyth said: “The response we have had from the charities has been overwhelming and to be honest, very humbling. It’s helped remind us all of the true meaning of Christmas and we’ll definitely be repeating the Swansway Santa Patrol next Christmas.”