Volvo Cars will release a limited First Edition model of its all-new Volvo XC90 which will be sold globally by digital channels only.
The 1,927 individually numbered cars celebrate the year Volvo was founded and will be available for consumers to order from September 3 via www.volvocars.com at a recommended retail price of £68,000.
“Those who want to be among the first ones to own the best SUV in the world have to act fast. The huge interest in the all-new XC90 indicates that the First Edition will sell out quickly,” said Alain Visser, senior vice president, marketing, sales and customer service of Volvo Car Group.
The online only First Edition is just one example of Volvo Cars’ revitalised approach to marketing activities and outstanding personal service.
“We are creating an online ecosystem that simplifies the process of shopping for, buying and owning a Volvo,” said Visser.
“We also see the introduction of the new XC90 as the perfect platform for introducing a new, outstanding customer experience, which we are rolling out globally.”
Volvo Car’s senior digital experience manager Erik Jivmark says the digital trial could lead to Volvo making more of its cars available to buy online.