Like its Korean sister company Hyundai, Kia has been gaining ground against mainstream rivals since the car scrappage scheme was introduced in 2009.
Momentum has been maintained and the quality of new products has continued to impress. Kia’s seven-year warranty is still unequalled in the industry and its 170 dealers handle annual registration volumes approaching 80,000 units, making them almost as busy as Ford and Vauxhall outlets.
Kia has ambitions to reach 100,000 annual sales in the UK, which will require its sales momentum to continue through this year into next. There will be some product renewal to help, including the third-generation Sorento as well as revisions elsewhere in the range.
It will also enter the EV market with an electric version of the second-generation Soul, although this is expected merely to give Kia a presence in the sector rather than add significant volume.