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Skoda – AM Franchise Guide 2014

7

 THE 2014
FRANCHISE GUIDE

  
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Skoda has left its former image as a budget brand behind and is going from strength to strength, with continuous growth in market share since 2007 and improving sales every year from 2009.

The model range is varied, including traditional mainstream sector cars, such as the Octavia and Superb, alongside niche models such as the Roomster and Yeti.

The Fabia is currently the oldest model in the line-up, having been on sale for seven years, but a new model is due soon in the important supermini sector.

The Octavia was fresh in 2014, while the Superb was revised just over a year ago, and these models are in demand in the corporate sector.

Škoda will surpass last year’s registrations total of 66,000 this year and, with a new Fabia on the way, continued growth seems assured.

It has changed its network significantly in the past four years to recruit regional and national groups able to cope with rapidly increasing sales.

Learn more about this manufacturer on Skoda's AMi page. Dealers can register here for a free AMi membership.

 



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