Volvo will get a chance to express its new identity under Geely ownership with the launch of the second-generation XC90 in 2015. It promises to be the safest Volvo ever produced and comes with Volvo’s new four-cylinder engines, which were developed in-house.
After a few years of declining market share, its fortunes are already improving in 2014 as a result of the new Drive-E 2.0-litre diesel, which offers best-in class CO2 emissions for the power output. The engine is already available in the V40, S60 and V60.
The whole range will undergo renewal by 2019, with the S80 and V70 replacements expected to follow the XC90, with new S90 and V90 badges. While competing with German premium brands is perhaps too much of a stretch for Volvo in the eyes of some in the badge-obsessed UK market, Volvo has an opportunity to create its own identity and character in the next few years with the traditional Volvo value of safety to the fore.