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EMaC partnership provides aftersales boost to Renault dealer

Renault dealer Kineholme Garage in Otley claims to have increased its aftersales revenue by more than £165,000 in the 12 months since partnering with service plan provider EMaC.

The partnership has simplified the Otley-based business' service plan quotation system, which used to take up to 10 minutes, and has seen service plan sales rise from just 52 in 2016 to 433 to date in 2017.

Kineholme Garage’s aftersales director, Darren Buckley, said: “The Service Plan solution we’ve created in partnership with EMaC gives us a revenue stream that simply did not exist previously.

“The simplicity of the pricing structure and the technology behind the process make it a win-win for our customers and for us.

“As a result, we’ve also improved wider aftersales upsell opportunities by over 20%, further boosting our profitability; and it’s not just our service advisors who are rewarded financially for their efforts.

“The increase in labour hours is a boost for our technicians who earn a commission on the hours they work in the workshop.”

EMaC’s sales director, Adrian Willard, said: “We work closely with customers like Kineholme to ensure we deliver solutions tailored to the specific needs of their business.

“By listening to dealers we can create streamlined, profitable plans that reflect a business’s ethos, helping them meet the needs of their customers and radically boost revenue across the organisation.”

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