Dealers using eDynamix’s iVHC vehicle health check system boosted their workshop sales by an average of £112,000 in 2017, according to the Northumberland-based company.
Iain Nickalls, director, said the figure is likely to rise in 2018 as more dealers adopt integrated video and photographs to evidence required maintenance to customers, and as online authorisation rises.
Its proactive follow-up platform helped to generate more than £411,000 of retail service work per workshop as part of the iVHC and paid for through service plans, he said.
Nickalls added: “2017 was a difficult year for a lot of dealers but we are continuing to develop our current systems to ensure they remain market leading while also developing new ways in which our customers can improve their productivity with the ultimate goal of increasing their profitability.”
He said its service plan system has an average value of £860 per plan, including almost £200 of optional services such as MOT’s and brake and air conditioning services, and eDynamix service plans generated £166,000 revenue per workshop in 2017.
Nickalls believes technology can further assist dealers in becoming more efficient, such as online bookings which allow customers to book a service and any VHC work now due in a workshop at their convenience.
Data from eDynamix’s system shows 63% of appointments were made outside of normal working hours in 2017 and 49% of all bookings were made using a mobile device.
Nickalls said: “It’s fantastic to see that our integrated platform is continuing to help dealers in their goal of not only retaining more customers, but also in increasing revenues by often replacing standalone legacy systems.
“Our next generation suite of products helped to generate almost £700,000 per workshop in 2017.”