AM Online

Franchised car dealerships experienced a 24% slump in workshop activity in Q4, says autoVHC

AutoVHC’s business unit director Chris Saunders

Franchised car dealerships experienced a 24% slump in workshop activity during Q4 as 323,000 fewer vehicles passed through their aftersales departments, according to autoVHC.

According to data collated by the eVHC provider, the average number of vehicles being presented to aftersales departments dropped from 277 in October to 211 in December.

It said that this followed consistent month-on-month falls in the number of vehicles being presented since September of last year.

Across the UK’s 4,900-strong network this drop equated to a total of 323,400 fewer vehicles being accepted into workshops over the course of Q4, representing a 24% fall in business.   

Chris Saunders, Business Unit Director at autoVHC, said: “While it doesn’t come as a huge surprise to see aftersales activity wane during December, the fact that the data reveals consistent month-on-month falls over the entire course of Q4 is worrying.”

December 2017 proved to be a particularly poor month for aftersales activity, according to autoVHC.

Although traditionally a quieter month, the data from autoVHC, which sampled 500 UK dealerships, revealed an 8% drop in activity, even when compared with monthly figures for December 2016.

Saunders said: “The poor figures for December are further emphasised by the fact that they represent a significant drop on activity from the same month the previous year.

“At a time when car sales are suffering a setback, this is also a trend that further hints at a difficult road ahead for dealers in 2018.

“While it’s unclear whether motorists, mindful of their finances, are simply delaying servicing and repairs, or if the drop in business comes as a result of customers preferring to use independent garages and fast-fits, it’s vital that franchised dealers now focus on ways to boost customer loyalty and attract business into the workshop.

“A strong output from a dealership’s workshop can go a long way to safeguarding overall business performance.”



Click here for aftersales best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.