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Dealers increase service revenues with V12 Vehicle Finance Service Assist

David Mercer, V12 Vehicle Finance

Independent car dealers are increasing aftersales revenue by offering V12 Vehicle Finance’s Service Assist package to customers.

It enables motorists to spread to cost of repairs and servicing over a six or 10 month interest-free period.

David Mercer, managing director of V12 Vehicle Finance (pictured), said: “We are seeing dealers use Service Assist strategically as part of seasonal offers that attract new and existing customers into their workshops.”

Dealers such as Wisbech‐based Paragon Motor Company and Cross Street Garage in Swindon are already offering their customers Service Assist.

James Richardson, service manager at Paragon Motor Company, said: “It gives us the opportunity to carry out the more expensive repairs that customers might have originally tried to delay, or seek lower cost alternatives due to financial constraints.

“This new approach to servicing negates these challenges, providing the customer with a hassle‐free approach to vehicle maintenance.”

Pete Cheeseman, service manager at Cross Street Garage, added “It is allowing more of our customers to use our professional services and keep their vehicles running smoothly. It generates turnover for us as a business and also provides our customers with a solution during what can sometimes be a stressful financial time.”

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