TVR has decided to start taking deposits from July 7 for its new car which is due to launch in 2017.
The decision, which has come sooner than originally anticipated, has been made as a direct result of the huge, positive, public reaction to the company announcing the model.
TVR will take a £5,000 deposit from all interested parties, with detailed specifications to be established at a later stage.
However, the company has also announced that it will offer a limited quantity of reduced deposits to TVR Car Club members during July, as a celebration of the 50th anniversary of the Car Club and as a thank you to the established individuals who have demonstrated continued enthusiasm and loyalty to the brand. Anyone who has been a member of the club for more than 6 months will be offered the opportunity to pay a £2,500 deposit, and TVR will also make a financial donation to the TVR Car Club for each deposit taken from a member.
Operations director of TVR John Chasey said: “We’ve been totally blown away by the reaction to the new car. Our phone lines and online enquiry system went into meltdown when the news was announced, and we decided that we must begin to bring a structure to the enquiries and build a delivery pipeline well in advance of production. Volumes in year one will be limited as we ramp up production, so this allows us to reward those individuals prepared to make a financial commitment at this early stage.”
Chairman of TVR Les Edgar said: “We feel it is important to reward those people who have been such enthusiastic ambassadors for the TVR brand. The club is a wonderfully active and loyal community of people who simply love the cars, so it seems fitting that they should be offered a reduced deposit and a promise of some of the early production units. With initial production in 2017 to be in the low hundreds, the early units are likely to be much coveted.”