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Jeep recruits pro surfer Andrew Cotton to help boost its brand

Jeep backs Andrew Cotton

Extreme surfer Andrew Cotton has been recruited as an ambassador for automotive brand Jeep.

Cotton joins other adventure and extreme sports athletes helping to raise Jeep’s profile including Olympic snowboarder Aimee Fuller, downhill mountain bike champion Rachel Atherton, and her brothers, Gee and Dan, who also compete in the same sport.

Cotton said: “I spend a lot of time driving my Jeep Renegade on coastal roads, finding the perfect place to pitch up and surf. The car’s off-road capability allows me to go anywhere and hunt out the best surf. I can stick the surfboard on top, fill the car with family or friends, and still have plenty of room for surfboards and other kit.”

Cotton and his Jeep Renegade are set to appear in a series of online broadcasts called Andrew Cotton: Wild Atlantic Way.

The three-part series will see Cotton explore the epic coastal road – Wild Atlantic Way – which runs the length of Ireland’s western coast, in his Jeep, taking in some of the country’s finest scenery.

“Signing one of the world’s bravest surfers embodies Jeep’s spirit of ‘Go Anywhere, Do Anything’,” said Damien Dally, head of brand, Jeep UK.

“With surfing becoming one of the fastest growing sports in the UK, Jeep's global sponsorship of the World Surf League and now Andrew coming on board, it’s an exciting time for Jeep and our involvement in the world of surfing.”

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