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Hyundai Motor joins Go Ultra Low campaign

Hyundai Ioniq EV

Hyundai Motor UK has joined the Go Ultra Low campaign to help promote the benefits of plug-in and fuel cell vehicles.

The government and industry-backed campaign that exists to highlight the benefits of plug-in and fuel cell electric vehicles already includes a consortium of manufacturers which includes Audi, BMW, Kia, Nissan, Renault, Toyota and Volkswagen.

Now the Korean manufacturer will lend its ix35 fuel cell vehicle and Ioniq EV to the line-up of products which are officially campaigning for a future with a greater prevalence of ultra-low emitting transport.

Tony Whitehorn, president and chief executive of Hyundai Motor UK, said: “Becoming part of the Go Ultra Low campaign demonstrates how seriously Hyundai Motor takes low-emission motoring.

“Our Ioniq EV is already making waves in the plug-in market, while our ix35 fuel cell is the world’s first mass-produced hydrogen-powered car.

“Both these vehicles demonstrate our commitment to care for our customers, providing innovative, technology-packed cars that enhance their lives while benefiting wider society.”

Go Ultra Low reported that 2016 was a record year for electric car registrations, with 36,907 hitting the UK’s roads – up 29% on 2015.

This increase brings the total number of EVs registered to more than 87,000 and if this rate of growth continues, Go Ultra Low predicts that there could be in excess of 100,000 ultra-low emission cars on our roads by mid-2017.

Poppy Welch, head of Go Ultra Low, said: “Hyundai joins the Go Ultra Low campaign at an exciting time for the electric car industry, as the variety and capabilities of ultra-low emission vehicles make them an increasingly attractive option for UK motorists.

“2016 was an unprecedented year for plug-in vehicle registrations as more and more motorists realise the cost-saving and environmental benefits of driving an ultra-low emission car. We expect this year to be better still with even more new electric vehicles coming to market.”

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