Mercedes-Benz Cars UK has taken to YouTube and television to promote its Approved Used Cars offering in a ‘Perfect Match’ multi-media advertising campaign.
Said to “celebrate the joy and excitement of finding the perfect car”, the new advertising campaign follows on from a previous Approved Used campaign, which ran from 2016.
AM editor, Tim Rose, currently runs a Mercedes-Benz Approved Used C-Class Estate as a long-termer in the magazine’s regular ‘Showroom’ section and has chronicled the process of finding and using the vehicle, which was provided by Group 1’s (then Robinsons’s) Peterborough dealership.
Mercedes-Benz’s new 60-second YouTube advert sees its “hero protagonist”, Julie (played by Camilla Beeput), looking for her perfect love match and after a succession of disappointing dates.
Her life takes a turn for the better when she finds her perfect match in the shape of an Approved Used Mercedes-Benz GLA.
Rob Halloway, marketing director Mercedes-Benz Cars UK, said: “We wanted to create a sequel to 2016’s successful ‘Jack’ campaign.
“This time we wanted to tell the story from a female perspective; so the hero of Perfect Match is an empowered female who searches online for her perfect match.
“Unfortunately, she discovers that sometimes with online browsing, not everything in real life lives up to the internet promise.
“The result is a series of dates with people with interesting character flaws… Finally, happily, she finds her perfect match with an Approved Used GLA.”
The ‘Perfect Match’ advert will run across national media until mid-July.
It will feature in the advertisement breaks of Channel 4’s Legend in April and was also aired during Sky Sports’ coverage of the Everton v Liverpool football match yesterday (April 8).
The campaign also sits across Video-On-Demand, Digital and Mercedes-Benz’ social channels.