YouTube
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Supplier News 19 Oct
Auto Trader expands YouTube team to boost brand awareness
Auto Trader is expanding its YouTube team with two new presenters as part of a strategy to boost advert views for its retailer partners.
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Supplier News 11 Mar
Carwow YouTube car reviews channel reaches a billion online views
Carwow's YouTube channel has reached one billion views after its new electric vehicle (EV) range car test video became its most watched new upload on the channel.
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Manufacturer 16 Aug
Volkswagen ID.3 EV gets its own YouTube series (video)
Volkswagen has launched a YouTube series dedicated to its ID.3 hatchback which allows potential customers to learn about the new electric vehicle’s (EV) development.
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Digital Marketing 28 Feb
Renault topped European car marketing spend rankings in 2018
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
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Digital Marketing 26 Feb
Car brands’ YouTube views now outstrip website visits, Sophus3 finds
Car manufacturers’ YouTube video content gained greater traction than their own websites for the first time in 2018, according to a new study by digital marketing specialist Sophus3.
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Digital Marketing 19 Dec
Carwow’s November YouTube views surpass Top Gear
Carwow has celebrated record growth on its YouTube channel as views reach 30 million in November, making it “bigger than Top Gear”.
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Car Dealer News 23 Oct
Arnold Clark releases first episode of new YouTube series
Arnold Clark has launched The Arnold Clark Car Show on YouTube, offering advice on new car models, the latest in-car technology and automotive industry news.
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Supplier News 10 Aug
Carwow YouTube channel rivals Top Gear with 1m subscriber milestone
Carwow’s YouTube channel claims to be rivalling Top Gear after reaching a one million subscriber milestone with its mix of car races and reviews.
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Manufacturer 9 Apr
Mercedes-Benz launches 'Perfect Match' approved used car advertising campaign
Mercedes-Benz Cars UK has taken to YouTube and television to promote its Approved Used Cars offering in a ‘Perfect Match’ multi-media advertising campaign.
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Supplier News 19 Dec
Carwow becomes leading source of video car reviews for UK buyers on YouTube
Carwow’s YouTube car review channel has become the most watched by consumers.
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Opinion 8 Dec
Guest opinion: How are automotive brands reconnecting with customers post-dieselgate?
In a world increasingly conscious of its carbon footprint, ‘dieselgate’ cast a dark shadow over the entire motor trade.
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Digital Marketing 31 Oct
Auto Trader rolls out video adverts
Auto Trader is rolling out video adverts for retailers from today, with claims that user sessions last 13% longer and sales rates rise 10% on adverts featuring the new format.
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Digital Marketing 28 Jul
Carwow YouTube channel hits seven million views in five months
Carwow has reached seven million views on its YouTube channel after launching it five months ago.
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Used Cars 9 Oct
Perrys using video to boost used car sales
Perrys digital manager Lee Manning will demonstrate how the dealer group is using video to boost used car sales at the next AM Used Car Conference.
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