SsangYong Motors UK has welcomed Ian Coley MBE as its new brand ambassador.
Well-known and respected in the clay shooting world, six times Olympic coach, Coley first shot for Great Britain in 1971, and has represented his country on more 200 occasions, either shooting, as coach or team manager.
He will drive a new Rexton under the partnership, helping to boost its reputation as an ‘go-anywhere’ vehicle.
Coley runs one of the largest sporting agencies in Europe, taking clients from all over the world to some of the most prestigious locations in the UK. This sees him covering a wide variety of terrain, from heather-covered moorland in Yorkshire, to chalk downs in Wiltshire and valleys in Wales.
“I am delighted to be teaming-up with SsangYong, and already thoroughly enjoying driving the new Rexton; it’s perfect for anyone with an interest in rural pursuits, or who lives in the country and needs a go-anywhere vehicle, whatever the weather,” he said.
Nick Laird, managing director of SsangYong Motors UK, added; “Along with our sponsorship of the SsangYong Blenheim Horse Trials, we have a number of partners and brand ambassadors in equestrian and country pursuits. Ian is hugely respected in the clay-pigeon shooting arena, and we’re delighted to welcome him on board.”
“This partnership is especially timely as we have also recently agreed to partner the British Association for Shooting and Conservation (BASC) with preferential terms for its members.”
The brand added four new dealers this month in Driffield, Isle of Wight, Lower Darwen and Tredington.
It is actively looking for new partners to represent the brand in a number of locations, and current open points include: Birmingham - north, Bristol, Inverness, Liverpool, Oxford, Portsmouth, Southampton, Swansea, Teesside and Telford.
In order to attract new prospects, the brand is offering a new approach with no up-front costs and free materials and equipment.