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Jeep ramps up lifestyle marketing with Channel 4 sponsorship

Jeep has invested in a sponsorship package with Channel 4 to show off its model range around all ‘Adventures on 4’ programming.

Jeep said the deal will see its ‘Go Anywhere, Do Anything’ campaign broadcast to “millions of British homes”. Channel 4 is the UK’s second largest commercial TV network in the UK.

Adverts will be shown before, during and after TV shows like Hunted, Treasure Island With Bear Grylls, Celebrity Treasure Island, Going Native, and Guy Martin D-Day.

The first car to be featured will be the new Jeep Renegade before Hunted. The short film clips shown around the TV show aim to illustrate Renegade’s style and road presence as the car tackles a typical urban street scenario.

The idents finish with the words ‘Adventures on 4 sponsored by New Jeep Renegade’.

Andrew Tracey, Jeep UK marketing director, said: “Jeep is the original adventure brand, so this sponsorship agreement is a perfect fit for us.

“We are sure that this sponsorship will help to bring many more adventurous people into the Jeep family.”

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