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Volkswagen launches £514 a month vehicle subscription service

Volkswagen Financial Services and Drover offer vehicle subscription services to UK customers

Volkswagen Financial Services and Drover has started a pilot to offer vehicle subscription services to UK customers starting from £514 a month.

VW joins brands like Jaguar, Land Rover, Volvo, Citroen, Peugeot and DS in offering vehicle subscription services to UK customers.

The pilot scheme will initially run with a limited number of vehicles including the Golf from £528 a month, a Passat from £514 a month and the Tiguan from £643 a month.

The price is on a just add fuel basis and includes the cost of the car, as well as comprehensive insurance, VED, servicing, maintenance and breakdown cover, with no deposit to be paid, and the option to upgrade or downgrade to suit the customer’s needs.

Customers can sign up for anything between a one month rolling contract through to a 12 month term, with discounts available for longer contract periods.

The process is fully online, with users of the system able to secure their car in 48 hours.

Claire McGreal, Volkswagen UK brand strategy & mobility services manager, said: “Given the changes we face in the automotive landscape, and as drivers’ needs change, we need to adapt and diversify from traditional concepts like outright ownership, into more flexible and user-friendly options like subscriptions.

“Our pilot partnership with Drover is Volkswagen UK’s first exploratory step into subscription services, but represents the first shoots of something much bigger – an evolving brand.”

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