Kia has announced a new range of retail offers for the first quarter of 2021, including discounts on plug-in hybrid models and a scrappage scheme.

The car maker is offering a £2,500 ‘Plug-in Hybrid Grant’ to support customer adoption of plug-in technology. The grant is available on PHEV variants of the Kia XCeed, Ceed Sportswagon and Niro as well as on the new Sorento.

Kia’s ‘Go Hybrid’ event, which runs up until February 28, allows customers who purchase a new Stonic, Niro, Sportage or XCeed hybrid to receive their first two services for free, plus two years of free roadside assistance and 0% APR.

Maintaining support for its dealer network, Kia is continuing the Kia Finance e-Plus programme for its electric vehicles, the e-Niro and Soul EV. With this programme, customers who have either of these vehicles on a Kia Finance agreement receive their first three services free of charge.

As well as being part of the Kia Finance e-Plus programme, the Soul EV is now available with 2.9% APR, down from 4.9%. This makes this model - with a WLTP range of 280 miles - available for £299 per month with a less than £8,000 customer deposit.

The Kia Scrappage scheme, meanwhile, enables those wishing to scrap their older, less efficient vehicles to buy a Picanto, Rio, Niro Self-Charging Hybrid, Stonic or Sportage with up to a £2,500 saving.

A range of offers from last year will be continuing into the first quarter of 2021, including Kia’s NHS staff offers, the ‘Keep it in the Kia Family’ initiative and the Kia XCeed Loyalty campaign.