Stellantis partners with Amazon to create next-gen infotainment

Stellantis will work with software developers at Amazon to develop its next-generation of in-car infotainment systems.

The new technology will be used across the car makers 14 brands, which include Alfa Romeo, Peugeot and Vauxhall.

It’s part of Stellantis’ strategy to generate more than £17m in revenue from new digital services by 2030.

Amazon technology will power a new suite of software-based products and services that integrate with Stellantis vehicles and their drivers, including an all-new infotainment setup known as the STLA Smart Cockpit. Over-the-air software updates will be a central part of the new offering.

“Working together with Amazon is an integral part of our capability building roadmap, based on both developing internal competencies and decisive collaborations with tech leaders, and it will bring significant expertise to one of our key technology platforms, STLA SmartCockpit,” said Carlos Tavares, CEO of Stellantis.

He added: “By leveraging artificial intelligence and cloud solutions, we will transform our vehicles into personalized living spaces and enhance the overall customer experience, making our vehicles the most wanted, most captivating place to be, even when not driving.”

The STLA SmartCockpit, which will run in millions of Stellantis vehicles globally starting in 2024, will provide personalised, intuitive in-vehicle experiences through AI-enhanced applications for entertainment, Alexa-enabled voice assistance, navigation, vehicle maintenance, ecommerce marketplaces, and payment services.

Andy Jassy, CEO of Amazon, added: “We are inventing solutions that will help enable Stellantis to accelerate connected and personalized in-vehicle experiences, so that every moment in motion can be smart, safe, and tailored to each occupant. Together, we will create the foundation for Stellantis to transform from a traditional automaker into a global leader in software-driven development and engineering."

The STLA SmartCockpit platform will use Amazon products and solutions that are purpose-built for vehicles, and Stellantis will have the flexibility to create custom, brand- and vehicle-specific capabilities. The software will also offer curated services and experiences through an app store—all displayed through an adaptive user interface.

Last year, Stellantis announced that it will spend £25bn in the next five years to establish a new generation of electrified vehicles and batteries, with Vauxhall becoming EV-only by 2028.

The automotive group, which owns 14 car brands, has set a target for electric vehicles (EVs) and plug-in hybrids (PHEVs) to account for 70% of its European sales by 2030.