AM Online

VW expands EV production capability

VW EV production line

Volkswagen is increasing its production capacity for electric vehicles (EVs), in order to reduce lead times for new models.

From today, the VW ID4 is now produced at four plants, with a fifth expected to join before the end of the year.

Emden is now the second site for EVs in Germany, following Zwickau, and also joins the Chinese plants in Anting and Foshan. Chattanooga (US) and Hanover will also commence production this year.

“Rapid expansion of production capacities for our successful ID4 model is a key component of our Accelerate strategy. It helps us accelerate the transformation to zero-carbon mobility and create further capacities to meet the high demand for electric vehicles,” said Volkswagen CEO Ralf Brandstätter. “With our clear commitment to the site, we aim to show that cost-effectiveness and competitiveness are not only possible in the region, but that we can even enhance them lastingly.”

Volkswagen was forced to remove all but one version of its ID3 electric car, in February, in order to shorten lead times.

Volkswagen Group chief executive Herbert Deiss also warned that a shortage of components sourced from Ukraine could prove its biggest supply issue in 2022.

The German car maker had already halted production at two electric vehicle (EV) plants in Germany after Russia’s invasion in a move impacting of VW, Audi and Cupra production, as Skoda reduced production of its Enyaq EV at its Czech plant.

VW expects to build 1.2 million EVs per year as a result of its reconfigured production capability.

Alongside the ID4, Emden will make another model – the AERO B – next year. In addition, production of the ID Buzz will commence this year at Volkswagen Commercial Vehicles in Hanover. It will be joined from 2023 on by the ID3, made in Wolfsburg, while a further electric vehicle – the Trinity – will then roll off the assembly line at the location starting in 2026.

Following its market launch in early 2021, the ID4 has quickly become VW’s best-selling EV. In the first quarter of 2022 alone, Volkswagen delivered more than 30,000 units – meaning every one-in-two all-electric vehicles from Volkswagen is an ID4. Some 163,000 units have been delivered since its launch. There are currently around 73,000 orders on hand worldwide for the model.

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now



If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment

Comments

No comments have been made yet.