Mitsubishi UK's 12th new dealership in 12 months has been opened by Startin Group.
Startin Mitsubishi, part of the family-owned Startin Group, will be run from a temporary showroom at the company’s Bowling Green Garage in Powick before moving into a newly-renovated showroom on the same site later in the year.
The new partnership means Startin Group now runs eight different franchises across three locations in Worcester and they will be recruiting more sales staff in the coming weeks.
Dealer principal Ben Winslow said: “We are very pleased to be opening a new Mitsubishi dealership in Worcester.
“This is an exciting time for Mitsubishi, which has seen fantastic growth, and an exciting time for us.
“There are a number of new models in the pipeline and we are delighted to be part of this ongoing success story.”
Lance Bradley, managing director of Mitsubishi Motors in the UK, said: “I’m delighted to welcome Startin Mitsubishi to the Mitsubishi family at this exciting time.
“As a group, they are renowned for their excellent customer service and that is something that’s very important to us.
“I am confident Startin Mitsubishi will be a fantastic addition to the network and I wish everyone there success for the future.”
Statistics from the Society of Motor Manufacturers and Traders show Mitsubishi Motors in the UK has been the fastest-growing mainstream car manufacturer for the past three years.
The company saw sales growth in passenger cars of 44 per cent in 2015 compared with the previous year, against an overall market up by six per cent.