Suzuki dealer Luscombe Motors is celebrating being amongst digital giants in using interactive 360-degree interior images on its website. The dealer uses it to display its used car stock.
YouTube and Facebook are just starting to use 360-degree video and images.
Luscombe’s worked with Aberdeen based 360fortheforecourt.com in developing this technology and have now launched it live on their website, luscombemotors.co.uk.
Consumers can view the interior condition and specification of all the family owned dealer’s stock.
Robin Luscombe (pictured), Luscombe’s managing director, said: “Our new technology seems to be just what customers want as the first images were uploaded last Saturday morning and by the same evening we had sold a car.
“We have achieved something which will be a massive boost for our sales department and for a small privately owned dealership to be the first in the industry worldwide to do it that really is quite amazing.
“Having won many industry awards since opening less than six years ago is a great achievement, but to beat the big boys in the technology race is something we never expected.”
Customer Elena Greenall, from Manchester, was searching on the internet for a used SX4 model and was pleased she didn’t have to make the 50 mile journey to view the car in person.
“I had never seen anything like the interior image, clearly showing the top condition I was looking for so I agreed to buy it from the pictures,” she said.
The new technology was pioneered by Neil Weightman, managing director of 360fortheforecourt.com.
Luscombe is the winner of two AM Awards, the most improved company in 2012 and 2013. It has the Suzuki and Mitsubishi new car franchises.